“Scientists You Must Know”

Challenge

How do you introduce the world to the unfamiliar names behind some very familiar discoveries? Produced for the Chemical Heritage Foundation, Scientists You Must Know are the electrifying stories of five scientists whose insatiable curiosity about the world changed it forever. From the first spark of interest to the explosive discovery, their lives shows what happens when risk-taking, savvy, and determination melds with a love of science.

Approach

With a combination of a direct-to-camera approach on green screen, b-roll, archival footage and personal images, we were able to give each video in the series a consistent look, while maintaining the personality of each individual scientist. From the first spark of interest to the explosive discovery, their lives shows what happens when risk-taking, savvy, and determination melds with a love of science.

Results

In the end, the Chemical Heritage Foundation had an extensive menu of deliverables to choose for various promotions:

  • Individual biographies of all 5 scientists
  • Second, create social media cuts-downs of each of those biographies
  • A one hour TV broadcast for PBS from the interviews we captured… with a celebrity narrator – Ashley Judd
  • And finally, 30 second trailer of the show for PBS, and a longer format trailer for the web & press promotion.