La Salle University “Why Here Why Now Campaign”

In this series of shorts profiling La Salle University students and alumni, the goal was to articulate to the viewers reasons why La Salle is the right school for them. To create an organic, hand held look, Director of Photography Phil Bradshaw incorporated the use of an EZ-rig. The end result was a successful series of profiles, social media videos, and an anthem video to reinforce the message, “Why Here. Why Now.”