Peter is a director for FreshFly.
His diverse influences allow him to draw on anything from classic cinema to pop-songwriting, fine art to underground comedy. He builds his team around passion and collaboration; yielding not just a great product, but a great process.
Before his work as a commercial director, he spent five years as the Creative Director for the non-profit Weathervane Music, directing the acclaimed documentary series Shaking Through. Covering every detail of production and direction from lighting to typography, he worked with luminaries such as Sufjan Stevens, Sharon Van Etten, The War on Drugs, Wilco, & Grizzly Bear–and earned praise from Pitchfork, Stereogum, NPRmusic, IFCnews and Boing Boing, as well as garnered a coveted Vimeo Staff Pick.